ADVERTISING AND SHOPPING VOCABULARY

Vocabulary

fad: something that people are interested in for only a short period of time. Craze.E.g. the latest/ current fad. A fad for physical fitness. Rap music proved to be more than just a passing fad.

Impulse: /ˈɪmpʌls/ a sudden strong wish or need to do something, without stopping to think about the results. E.g. He had a sudden impulse to stand up and sing. I resisted the impulse to laugh. Her first impulse was to run away. The door was open and on (an) impulse she went inside. He tends to act on impulse. 

strike/touch a chord (with somebody) to say or do something that makes people feel sympathy or enthusiasm. E.g. The speaker had obviously struck a chord with his audience.

by word of mouth because people tell each other and not because they read about it. E.g. The news spread by word of mouth.

pay generously/ handsomely

auction /ˈɔːkʃn/  a public event at which things are sold to the person who offers the most money for them. E.g. an auction of paintings. The house is up for auction(= will be sold at an auction ). A classic Rolls-Royce fetched (= was sold for) £25000 at auction. An Internet auction site.
 
 soar: if the value, amount or level of something soars, it rises very quickly. E.g. Unemployment has soared to 18%. 

invest foolishly/ heavily/ wisely

tire of something/somebody : to become bored with something/ somebody or begin to enjoy it/ them less. E.g. They soon tired of the beach and went for a walk. She was sure that he would soon tire of her. There are plenty of restaurants for those who tire of shopping.

stagnated stopped growing. To stop developing or making progress. E.g. Profits have stagnated. I feel I'm stagnating in this job. Businesses must adapt to change or stagnate.

give rise to something: (formal) to cause something to happen or exist. E.g. The novel's success gave rise to a number of sequels.

out of date: old-fashioned or without the most recent information and therefore no longer useful. E.g These figures are very out of date. Suddenly she felt old and out of date. An out-of-date map. Out-of-date technology.  

shift (in something) a change in position or direction. E.g. a dramatic shift in public opinion. A shift of emphasis.

Instalment: /ɪnˈstɔːlmənt/ one of a number of payments that are made regularly over a period of time until something has been paid for. Sp. Plazo, cuota. E.g. we paid for the car by/ in instalments.

in full: to the full amount due. E.g. their relocation costs would be paid in full.

Credit: an arrangement that you make, with a shop/store for example, to pay later for something you buy. E.g. we bought the dishwasher on credit.

spend freely/ extravagantly/ wisely

Frugal: /ˈfruːɡl / using only as much money or food as is necessary. Sp. Austero. E.g. a frugal existence/ life. He has always been hard-working and frugal.